The Wallet function allows users to complete various kinds of transactions: purchasing movie tickets, making QR Code payment, transferring from banks or to friends, giving Red Packets (红包 red packets are monetary gifts which are given during holidays to friends or relatives in China, and Weixin made this tradition virtual and mobile) to friends and so on.įor instance, Weixin users can pay for taxis and hotels with their Weixin wallet, either using their bankcards or wallet balance transferred from their bank accounts or from red packets given by their friends. ↑ The website interface of the backend of official WeChat account ()Īnother huge difference lies in the two versions’ monetary function, “Wallet” (微信钱包). ↑ The website interface of the backend of official Weixin account (mp.weixin.qq.com) To register an official account that works for mainland users, you should go to: for an official account that targets users outside mainland China, you should go to. ![]() There is one way that you can differentiate the two versions by looking at the URLs of the official account backend. By doing so, the account will be searchable and available to potential mainland customers, so they can promote their brands and products to these mainland users. For those targeting mainland users, they need to register an official Weixin account, and then go through the official procedures for activation and verification. Therefore, foreign marketers need to distinguish the two different versions of official accounts. You can see that the account “BBC News India” cannot be found on Weixin, as the account targets overseas users. ↑ For example, when searching for the official account “BBC News India” on Weixin (left) and WeChat (right), there are different results shown on the two apps. However, WeChat users can search for official Weixin accounts and participate in their campaigns. Also, they cannot participate in campaigns launched by or enjoy any privileged offered by official WeChat accounts due to strict censorship regulations in mainland China. Weixin users, who are the potential clients you’re targeting, aren’t able to search for or subscribe to official WeChat accounts, which are available to overseas users. Since Weixin and WeChat use different servers, the data of official accounts on WeChat and Weixin are stored in different places. Similarly, official WeChat accounts also differ from official Weixin account. If not, you get the international version, WeChat. You get Weixin if your phone number is based in mainland China (+86). When users go to the App Store and download the app, the version is determined, whether it is the Chinese version or the international one, by your phone number at your first login. Weixin operates in mainland China while WeChat serves overseas users. Regions, Markets and Official Accounts Regions and Marketsįirst of all, as mentioned above, Weixin and WeChat target different user groups in different regions. To distinguish between the two versions in this article, we will refer to the mainland-based version as Weixin and the international version as WeChat. However, there are two versions of WeChat, one for users based in mainland China and one for users based in other locations. We’ve done this for the practical purpose of being more understandable to native English speakers and readers who are familiar with WeChat. Note: In our articles on this blog, we generally refer to Weixin, the China-based version of WeChat by its English name WeChat. Marketers who want to target customers in mainland China should be aware of these major differences, or they may lose potential customers. Though they have similar interfaces and many common functions, these two apps are different from each other in several aspects. ![]() ![]() Weixin is the version for mainland users, while WeChat is designed for overseas users, and they don’t belong to the same system or servers. Many people think that WeChat and Weixin are the same, and that Weixin is only the Chinese name of WeChat. CHINA TOURISM REPORT: HOW TO WIN WITH CHINESE CONSUMERS.ELECTRONIC AND HOME APPLIANCE INDUSTRY GUIDE.CHINA’S LOWER TIER CITY YOUNG PEOPLE GUIDE.LOGO DESIGN, BRANDING AND BRAND GUIDELINES FOR CHINA.CHINESE BRAND AND PRODUCT NAMING SERVICES.WHAT YOU NEED TO KNOW ABOUT CHINESE CONSUMERS.
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